lots of iii’s

size: 60 x 80 cm / 24 x 32″

Sometimes a poster needs a little more explanation. The lots of iii’s poster is one of those designs. At first glance, it may look like a simple typographic poster. But behind all those lots of iii’s is a message about something much bigger: ego, cooperation, awareness and team spirit. We all need a healthy sense of self. Saying “I” is perfectly natural, and knowing what you want, what you think and what you can contribute is important. But what happens when there are simply too many “I”s? When everything starts revolving around the individual rather than the group? That is where this motivational poster starts asking questions.

too much “I” can get in the way

The lots of iii’s poster is a playful visual reminder that too much focus on the self can make cooperation difficult. In a team, at work, in a relationship or simply in everyday life, we are rarely completely on our own. We depend on other people, listen to other opinions and achieve many things together.

too much “I” can weaken team spirit.

That does not necessarily mean that people are deliberately selfish. Putting yourself first can be a conscious choice, but it can also be learned behaviour. In a complicated world, people develop habits and strategies that help them feel safe, successful or in control. Sometimes those habits remain long after they are useful.

This team spirit poster is not intended as a judgement. Instead, it is an invitation to stop for a moment and think. How much space do we give to ourselves, and how much space do we leave for others?

a motivational poster for workplaces and teams

The lots of iii’s poster can be an interesting addition to an office, studio, meeting room, classroom or creative workspace. It works particularly well wherever people collaborate and where communication and cooperation matter.

As office wall art, the design can become a small conversation starter. Someone may see a collection of letters. Someone else may immediately recognise the message about ego. And perhaps another person will simply smile and think about how important it is to replace an occasional “I” with a “we”.

That is what makes a good typographic motivation poster interesting. It does not have to tell you exactly what to think. Sometimes it is more powerful when it makes you think for yourself.

a simple message with a bigger meaning

The lots of iii’s poster is part of the typo chaotic approach to poster design: using typography, humour and simple visual ideas to communicate something meaningful. The design is deliberately uncomplicated, allowing the repeated “I”s to carry the message. Hang it as a reminder to yourself, give it to someone who appreciates thoughtful design, or use it as a subtle statement about collaboration and teamwork. Because there is nothing wrong with saying “I”. But sometimes, there are simply too many I’d. And a little more “we” might be exactly what we need.